This is a follow-up post from Oct 20, 2008. On the 22^nd of October Park City’s local paper The Park Record ran an article stating that average home prices in Park City have shown only a 5% decrease while sales volume is down over 40%. In the previous YouInParkCity.com blog post it was noted that some Sellers “don’t have/or need to sell” as a reason why prices have remained somewhat stable in Park City and Deer Valley. The homes and condominiums that are currently selling have represented strong values and have been some of the most aggressively priced. So the question is “why doesn’t everyone lower their price?”

          We want to explore a possibility beyond Sellers being “stubborn” or not truly needing to sell unless they get the price they want. Another reason why Sellers haven’t lowered their price may be because they truly can’t afford to do so.

          While statistics can show that pricing has remained stable here in Park City and Deer Valley, it can also be shown that many of the properties that are selling have sales prices close to those of 2005. For a Seller that bought last year or on 2006, they are not necessarily “upside-down” but they may be “underwater” or in a negative equity position. These owners aren’t necessarily in danger of losing their home, but they are in a position of being “stuck”. While these owners may wish to move, they would need to bring a check to the closing and actually pay to sell their home. To a lesser extent, Sellers may lose the money they had put down originally. For many residential homeowners the majority of their wealth is tied to home equity. They don’t have the ability to walk away from equity they had, or start over again with none.

           Some national data has shown that nearly 20% of homeowners that bought their home since 2006 may be in a negative equity position. For many of these homeowners, there are only a few ways out of their home and most of them have very harsh financial impacts. Frequently, these homes stay on the market at a sales price that doesn’t reflect the current market conditions. Prices may stay stable due to the fact that these owners truly can’t afford to lower their price.

Submitted by Todd Anderson

Todd@youInParkCity.com

         I was speaking with a fellow REALTOR® here in Park City last week and she stated that she was surprised that prices here in Park City and Deer Valley hadn’t fallen as much as she had expected.  While news articles from around the country show home values dropping as much as 30%, Park City hasn’t seen very dramatic price changes. Many people ask “why?”  Here are some of the contributing factors.

          The reasons vary somewhat according to the property involved; primary residences and second or vacation properties. In this article we’ll focus on the latter. Second homes and vacation properties are a luxury item and they are bought by people that can afford them. As much as 70% of Park City and Deer Valley area property can be attributed to second homes and vacation property. The majority of these property owners have relatively small or no mortgages on these properties and most have an “if it doesn’t sell at this price, I’ll just hold onto it” attitude. Few of the second home owners have a true need to sell. In the sellers mind, the property is worth ‘x’ and in time it probably will be. Sellers here in Park City have “staying power” and while overall sales volumes are currently down 45%, prices are holding somewhat steady. Sellers are willing to wait, and Buyers are not necessarily willing to jump at prices that have held steady which leads to more property on the market. This Seller’s resistance to drop their prices and ability to wait is a major reason that prices in resort towns don’t fall as much as national averages in a down market.

          A driving force behind the national market downturn was the sub-prime and “risky” mortgages. Park City saw relatively few of these mortgages. It may seem odd from the outside, but few of the second homes with values over $1M have any mortgage debt at all. Historically, fifty percent of real estate purchases in Park City and Deer Valley are cash. In general even with as easy as credit was recently, it was still tougher to mortgage secondary homes as creditors know that if there is trouble, these are the first thing debtors walk away from. That is not to say that sub-prime mortgages in our market don’t exist or that there are no property owners that are in financial trouble, only that this number is smaller in relation to the Nation’s trouble spots.

          Another reason that Park City second home and vacation property values have stayed strong is that things the have not changed much here.  People still want to be here, whether it is to vacation or to live. Park City is a beautiful, easily accessible. The city offers endless recreational opportunities and a great climate. Park City’s economy has not been greatly impacted by the national “crisis”. In addition, the Utah economy has been touted as one of the best in the country. Finally, there is scarcity built into Park City. There are only so many places in the world that are like our city, and much of the town is truly “built out”.

          These are some of the reasons that Park City has not seen a dramatic change in its prices as compared with other spots in the Country. That is not to say that prices in Deer Valley and Park City have not fallen; they have. As noted earlier, pricing remains fairly steady, but many of the properties that have sold were priced aggressively and represent pricing similar to 2005. There are good values and realty opportunities in Park City, and the situation for each seller is unique. Just don’t expect to see rows of homes for sale with foreclosure signs in every other window as you search for a place to live or vacation in Park City.

          For more detailed information about recent price trends in Park City, Utah and Deer Valley, UT go to: http://www.youinparkcity.com/. Price trends, highs and lows, averages and days on market information is available for each Park City neighborhood.

          Amidst all of the recent horrible national housing and economy news Park City, UT has received some great accolades. In addition to the release of The SKI Magazine readers’ poll recognizing Deer Valley as the top ski resort in North America (see our www.YouInParkCity.com blog post from September 24), Park City has been mentioned by Forbes Traveler and featured in a USA Today article this past week.

          In the ForbesTraveler.com article which falls under their “Inspirations” section, travel writer Sarah Tuff Dunn in naming Park City, Utah as one of the 20 prettiest towns in America says:

“I was struck by just how blue the sky was, and how dry the air, during a ski trip one March. I was used to soggy or icy conditions back East. After I skied seemingly bottomless powder at nearby Deer Valley, the whole town of Park City (which looked like a candy village, thanks to all the different colors of the Victorian buildings) seemed like it was on some crazy high from the sun, the snow and the altitude.”

Photographer Krist (who also contributed to the list) sums up the intangible quality shared by the pretty towns on his list: “They haven’t been homogenized, they still have their local character-and the charm is real.”

        See http://www.forbestraveler.com/best-lists/americas-prettiest-towns-story.html for the rest of the list.

          While Forbes was recognizing the beauty of Park City, UT, the USA Today was touting how easy it is to get here. Beauty can be very subjective, but location isn’t. Larry Olmstead, travel writer for the USA Today, notes in the Friday Oct 10, 2008 article titled: Second homes: Park City is just a hop, skip and a ski slope away:

With ski towns, getting there is rarely half the fun. Many, like Aspen and Telluride, are hours from a major airport. Moreover, small mountain-town airports operate at the whims of nature.

But the ski resorts surrounding Salt Lake City are the most accessible in North America, a city-bus ride away from a major hub airport that rarely closes. Three of the biggest Utah resorts can be found in one place: historic Park City.

        The article goes on to describe real estate opportunities in and around Park City’s three resorts – The Canyons, Deer Valley, and Park City Mountain Resort -

see (http://www.usatoday.com/travel/destinations/secondhomes/2008-10-09-park-city-utah_N.htm?csp=34 ).

          What stands out most is the age old real estate mantra: location, location, location. While Park City is experiencing the same economic and finance pressures as the rest of the Nation, the town has something that won’t change. Park City is a very desirable place to be. For those of us lucky enough to live here, we are in a place that many people come to vacation. For those who own a second home here, you have a beautiful place to go and recharge your batteries that is easy to get to from most places in the USA. Our location and the scarcity of beautiful and easily accessible towns will keep home values in Park City stronger in times of economic uncertainty.

          For information on the average costs of housing in the Park City area see the neighborhood sections of http://www.youinparkcity.com/ or call us at 888-968-4672.

        Posted by Todd Anderson

Todd@YouInParkCity.com

          Saturday Morning TV seems to be filled with shows on HGTV and the DIY network among others that show people upgrading their homes followed by a Realtor telling them how much more it is worth.

          The country’s present real estate market shows us that those upgrades may not all be good and definitely don’t necessarily make you money in the end. This is not to say that something can’t be bought at a great price have a few cosmetic upgrades done and be sold for a profit, but the days of the easy fix and flip may be gone.

          The Park City area, having a resort originally built in the 60′s and 70′s (not to mention miners shacks from the early 1900′s), has some properties that are in need of a remodel. The majority of the guests coming here expect a world class resort and accommodations to match.  Real estate buyers in Park City have come to expect granite countertops surrounding professional grade appliances, jetted tubs and travertine tile in bathrooms, LCD or Plasma screen TV’s, hot tubs plus plenty of snow in the winter and sun in the summer.

          Maybe your Park City home or condominium doesn’t currently have all this. Do you have to upgrade? If so, what should you do and how much should you spend? To answer these questions you really need to consider what end result you are trying to accomplish. Are you looking to sell soon? Are you looking for better rental revenue? Are you looking to just please yourself or spouse by making your place more comfortable? Do you just want to smile when you turn the corner and see your home come into view? Each of theses answers may lead to a different upgrade and investment in your property.

          If your intention is to fix up the property and sell it, consult your local Realtor about which project to tackle first and the resulting revenue difference it may make in the sales price of your home. Remember that the most important part will be to get people to come into your Park City house or condominium, so work on the outside “curb appeal” first (this is the first and last thing people see when they come to look at your property).

          If your intention is to remodel the inside of your home, take a look at the cost of remodels and the average return on that investment in the Sellers section of our website. Remember why you are making an upgrade, if it brings you happiness while you are living in the home; consider that value in your return on investment calculation.

          Also, for those of you that plan to “do-it-yourself” note that it is never as easy as the ½ hour TV show would lead you to believe. Think about what type of person you are (are you a perfectionist or do you settle for adequate?), make sure that you finish the project to the end and not just do “good enough” especially if your end wish is for better resale value.